Dual voices, hybrid identities: the recontextualization of research in digital dissemination scientific discourse

The current demands placed on scientists to increase public awareness of their findings involves recontextualizing highly technical research be understood by diversified audiences. In the present study, a corpus 20 online digests drawn from British Psychological Society website, which are condensed versions recently published articles, is quantitatively and qualitatively explored in terms (meta)discoursal features that scriptwriter uses foster comprehensibility, project credible authoritative voice enhance engagement with audience, as way bridge existent knowledge asymmetries. analysis revealed existence discoursal pragmatic, well some multimodal, resources (i.e. code glosses, hyperlinking, evidentials, engagements markers) used scriptwriters dual aligns both expert thus projecting hybrid authorial identity.